We supported the launch of WEG Organization’s White Ribbon Campaign for VOW – Violence against women in Pakistan and hashtag #iPledgeToday & #TakePledgeToday and deployed social media proprietary tools & influencers

This project contributes to ending violence against women by launching a national campaign through traditional and social media, training programs and outreach to parliamentarians and other stakeholders. The overall goal of White Ribbon campaign is to empower women by providing them with the knowledge and skills to exercise their legal rights while existing laws make a real difference for all citizens. At the same time, the project has aimed to change social behavior of men towards the treatment of the women in society.

The project is partly funded by Germany and implemented by WEG’s White Ribbon Campaign throughout Pakistan, with particular emphasis on Khyber Pakhtunkhwa. At the signing ceremony at the German Embassy, Ambassador Nunn said:

“Empowering women is one of the most important factors for progress as they represent 50% of a country’s potential expertise. This can make a significant contribution to the economy and benefit all citizens. Preventing violence against women and providing them with the means to defend their legal rights is a first step towards achieving these goals. We are pleased to support the work of the White Ribbon Campaign for a Violent and Prosperous Society.”

 

Challenge

Insight
Women represents a 50% majority in the Pakistani population and they should contribute towards the development of the country by becoming a useful part of the effective workforce.

Ideas White Ribbon Campaign Hashtag #TakePledgeToday
Make online user believe the importance of this issue and encourage them to take a Pledge by participating in the #TakePledgeToday to stop violence against women in Pakistan.

Results
Over 3 million people reached through Twitter in 1 day with over 14000 people participated in the Hashtag by taking the pledges online

Solution

Insight
Women represents a 50% majority in the Pakistani population and they should contribute towards the development of the country by becoming a useful part of the effective workforce.

Ideas White Ribbon Campaign Hashtag #TakePledgeToday
Make online user believe the importance of this issue and encourage them to take a Pledge by participating in the #TakePledgeToday to stop violence against women in Pakistan.

Results
Over 3 million people reached through Twitter in 1 day with over 14000 people participated in the Hashtag by taking the pledges online