YallaCheckInn.com OTA is the online initiative by Check INN Travel Group. YallaCheckInn.com OTA is a unique online travel agency business idea from the group who has been catering several clients in MENA. Check INN Travel Group owns and operates the only Arabic Language Travel & Tourism TV Channel. They are promoting Global Business and Leisure Travel in the world’s most lucrative outbound market. Yallacheckinn.com is linked with Check INN TV, making this combination a unique and one of its kind operation in the world.
PlanOne Media team were challenged to ensure the proper launch of the Online Travel Agency portal using the most effective digital channels. Our main objective was to drive maximum qualified leads for the portal. One of the key aspects of the launch was to creation consistent branding of the online channel across all platforms; while also positioning the portal in the right places & categories in order for users looking for travel deals to be able to find it easily.
Travel & Tourism is one of the largest categories on the Google Search universe. The searches by users in this category presented some of the largest numbers of searches and opportunities for YallaCheckInn.com OTA. Middle East market was dominated by Booking.com & Hotel.com. This presented us with a big opportunity as the local/regional player who understands the local needs well and who has owned TV media channel with better rates and bigger inventory of hotels.
Optimize the OTA by maximizing YallaCheckInn.com presences on the Google Search Engine and maximize inbound through SEO & SMO.
Through an integrated SEO & Social Media campaign, PlanOne Media has managed to deliver high volume of qualified leads to the OTA resulting in a $4000 value of organic traffic within the first 3 months of the activity and over 100,000 organic traffic to the website.